Dear Fencing Friends,
Let’s recruit 10,000 new fencers to our sport! In one week, I will be launching a website called tenthousandfencers.com, a temporary page is up already, but the functional version is coming shortly, to be a portal for people who have never tried fencing to connect with the people who are dying to teach them!
I am constantly running into people who are really excited about fencing and who have seen something on TV or read something online, but they didn’t realize that they can easily participate! There isn’t an easily accessible site to promote our sport, athletes, or amazing coaches and clubs so I decided to do it with the help of Craig Harkins and fencing.net. The campaign itself is called, “Ten Thousand Fencers”, and I hope it can become a movement to utilize the publicity and excitement around the Olympic games to recruit a whole new generation of fencers!
It’s going to be a grassroots network oriented recruiting effort that will allow people interested in trying fencing to easily find the resources and information they need to try it. Let’s stop wondering why no one is doing anything to promote or build our sport on a larger scale by taking matters into our own hands. Fencers are known for their intelligence and strategy…let’s put those skills to use!
Now is the time to take our sport to the next level! Let’s recruit 10,000 new fencers together! Everyone can participate! If you’re an individual fencer, bring a friend to your club and have them try it. If you’re a parent of a fencer, ask your club about its new fencer programs! My club, the Manhattan Fencer Center, recently started a program for the parents of the students who come to the Saturday class to learn how to fence! If you’re a club, continue offering those great programs and encourage your members to bring in their friends. The possibilities are limitless for how we can do this! One the website is up, have them register at tenthousandfencers.com and both the recruiters and new fencers will receive incentives and discounts. I’ll be announcing more details on the site soon. This movement could be something really great if we all play even a small role!
Tim Morehouse 2008 US Olympic Team Member/Founder 10,000 Fencers
www.tenthousandfencers.com
www.timmorehouse.com
The strategy:
I’m about to launch a website tenthousandfencers.com to be a hub for new fencers to learn about our sport. The site will be tailored to people who have never fenced before and will include information about fencing, a club directory with listings of clubs along with their new fencers classes and programs, along with other interesting articles to excite visitors about our sport
· It will also be a hub for existing clubs and members to share stories about their recruiting efforts
· We are going to ask new fencers to register at tenthousandfencers.com so we will have a scoreboard of how many fencers have tried fencing, who recruited them, what club they participated at, etc. We will track the top-10 clubs and individuals who bring in new fencers on the front page and offer prizes for the top recruiters! This will also allow us to actually track and have data on a larger scale about new fencers’ habits in regards to what is keeping them in the sport or not etc. that we can share to help you increase recruitment and retention
· We are going to offer incentives for new people to try fencing, including discounts on equipment and fencing products, and participation in a new fencer newsletter to keep them posted on happenings with the Olympics. You can also offer incentives that we’ll will show on our website to entice new people. Wouldn’t it be interesting to see how each club in our country offers classes for new fencers? You soon will!
· We’re also offering incentives for the fencing community to recruit fencers: publicity on our site, discounts on shipping of equipment, etc.
How you can paritcipate and what you need to do if you’re a club:
· Let us know that you want to be a participating club member!
· Send us your new fencer programs and classes and we’ll include your new classes, fees and times in our club directory and any incentives you have for people who have never tried the sport
· Ask people who are trying fencing for the first time at your club to register their participation at tenthousandfencers.com
· How far you go after that is up to you! You can run an event to recruit new fencers in conjunction with the Olympic games, ask each member to recruit one friend,etc.
How you can paritcipate and what you need to do if you’re an individual:
- Introduce someone to the sport and have them register at tenthousandfencers.com and Include your name as the recruiter and both you and they will receive discounts on fencing equipment, be entered into raffles, receive the 10,000 Fencers newsletter and more!
- The top-10 individual recruiters and clubs will be featured and recognized on the front page of tenthousandfencers.com!
What we will for the clubs who participate:
· Utilize the publicity of the Olympic games to talk about trying fencing and this campaign. I have already enlisted other Olympic team members and people in the fencing world to help with this effort
· Utilize fencing.net to aggressively promote tenthousandfencers.com
· Feature your club in our directory that will highlight your new fencer programs
· Use our tenthousandfencers.com banner for your own promotional purposes
· Provide you with a press release you can tailor to use for local media outlets
· Provide you with materials you can send to your members to help you enlist them to recruit their family and friends to try fencing
· Provide you with ideas for recruiting new members each week based on the successful strategies of other participating clubs



