Good Marketing?!?!
November 30, 2009
So, this underwear brand ”Exofficio” boasts that you can wear it for 6 weeks straight!
The package reads, “Seasoned travelers save room by packing just one or two pairs of our underwear. ”
Yowser! We spend a lot of time on the road, but I think I’m going to pass on this strategy for packing light!
the point is the fast drying. that’s why you only need a few pairs!
I know, but I’m just talking about the way they are marketing it…I mean it does catch your eye I guess!