Did a shoot today with the amazing Vivica Fox.(She’s really sweet!) We’re smiling in this picture, but during the shoot I’m choking her with a saber in one picture! Yowser.
Ok, back to training and working on my book!
Archive for August, 2011
British Fencing’s New Promo Campaign: “Go Fence”
August 17, 2011
Craig Harkins at www.fencing.net posted a little blurb about British Fencing’s new effort to promote the sport.
The above picture is a new logo designed Shaw & Skerm for British Fencing which aims to encourage people to take up the sport.
http://www.designweek.co.uk/shaw-and-skerm-identity-aims-to-popularise-fencing/3029231.article
The branding, which launches next month, will be used on posters, certificates, badges, apparel and other materials. Shaw & Skerm partner Paul Skerm says, ‘Targeted at a varied audience of teens right through to veterans, the brand needed to shift people’s perception of the sport as an elitist activity and help them understand it has generic mass appeal.’
He describes the 2012 London Olympics as ‘an invaluable opportunity to expose fencing to the biggest potential audience’.
In a month, they will start unveiling the campaign. I’m a little iffy on the logo since by itself, you might think it is for a “fence” company and not the sport, but as with any of this stuff, the success of the campaign will be in the programs they run.
I hope they have great success! Go Fencing!
Cool Fencing Picture of the Day: “The Untouchables”
August 9, 2011From Columbia University’s alumni magazine. Photo by Lois Greenfield. Cool shot!
Chess in the Schools – A Great Model Program for Fencing
August 7, 2011
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Last week i met with the executive director of this fantastic foundation called “Chess in the Schools” which runs chess programs in over 50 inner-city public schools in New York City.
I was actually one of the original cohorts of children in the 1980s when i attended Central Park East I in East Harlem. I’m currently starting up a foundation “Fencing in The Schools” to similarly bring the sport of fencing to tens of thousands of children in nyc and hopefully beyond. Combing my love for fencing and education!
Hoping to create something enduring and powerful so i’ve been meeting with a lot of great sports organizations and schools to get ideas and how to best structure everything. So far, just in the “discovery” phase but with plans to launch within a year or so.
