British Fencing’s New Promo Campaign: “Go Fence”
August 17, 2011
Craig Harkins at www.fencing.net posted a little blurb about British Fencing’s new effort to promote the sport.
The above picture is a new logo designed Shaw & Skerm for British Fencing which aims to encourage people to take up the sport.
http://www.designweek.co.uk/shaw-and-skerm-identity-aims-to-popularise-fencing/3029231.article
The branding, which launches next month, will be used on posters, certificates, badges, apparel and other materials. Shaw & Skerm partner Paul Skerm says, ‘Targeted at a varied audience of teens right through to veterans, the brand needed to shift people’s perception of the sport as an elitist activity and help them understand it has generic mass appeal.’
He describes the 2012 London Olympics as ‘an invaluable opportunity to expose fencing to the biggest potential audience’.
In a month, they will start unveiling the campaign. I’m a little iffy on the logo since by itself, you might think it is for a “fence” company and not the sport, but as with any of this stuff, the success of the campaign will be in the programs they run.
I hope they have great success! Go Fencing!
