Olympic Athlete Creativity: “The Fencer” Promo Campaign
January 4, 2012French Olympic Fencer Brice Guyart has taken a creative path to help promote the sport of fencing. Creating “The Fencer” a campaign that involves the masked “Fencer” living his life while wearing his fencing mask. You can see the whole “fencer” family enjoying Christmas dinner in the video above or going around to DJ parties.
From the Facebook page: The Fencer” has recently come forth to challenge fencing’s low media coverage. His motto : no need to be serious to be a professional. His goal : to spread fencing’s spirit around the world.
What do you think? You can join and support the campaign at their facebook page:
http://www.facebook.com/TheFencer.net
