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Coca-Cola announced the 8 athletes they will be sponsoring and featuring in the run-up to the London 2012 Olympics.
The athletes include David Boudia (diving), Mr. Cejudo (wrestling), Marlen Esparza (women’s boxing), John Isner (tennis), Ms. Johnson (gymnastics), Jessica Long (paralympic swimming), Ms. Morgan (women’s soccer) and David Oliver (hurdles).
What’s interesting is that they’re utilizing some smaller sports and “lower” profile athletes. That would be a great trend for fencing if other large sponsors decide to diversify the group they are using.
Full Article:
http://adage.com/article/news/coca-cola-begins-2012-olympic-promotion-a-year-early/227616/
Tim Morehouse 